OUR AWARD WINNING CAMPAIGN
Formula is an essential food source and families shouldn’t be penalised for using it - in the health service, in society or at the till. Formula for Change was launched to smash the stigma around formula feeding and to make sure families have access to affordable formula and unbiased formula feeding information and support.
It’s time for change.
dream team
As part of our Formula for Change campaign, we have partnered with Metro UK to call on the UK Government to allow families to buy infant formula using cash equivalent methods, such as store points, vouchers, and gift cards.
This small change would help alleviate the financial pressures on families, and help smash the stigma associated with this essential food.
