OUR AWARD WINNING CAMPAIGN

Formula is an essential food source and families shouldn’t be penalised for using it - in the health service, in society or at the till. Formula for Change was launched to smash the stigma around formula feeding and to make sure families have access to affordable formula and unbiased formula feeding information and support.

It’s time for change.

dream team

We have partnered with Metro UK to create Formula for Change, and are calling on the UK Government to allow families to buy infant formula using cash equivalent methods, such as store points, vouchers, and gift cards.

This small change would help alleviate the financial pressures on families, and help smash the stigma associated with this essential food.

Sign Our Petition

Action Formula for Change

Empower women with informed feeding choices

Repeal policies which prevent women’s access to fair and balanced information about ALL feeding methods. Revise all infant feeding messaging within UK healthcare settings so it meets the established standards of patient-centred communication applied to all other forms of healthcare, accurately and impartially presenting risks, benefits, challenges and solutions to enable pregnant and post-partum women to make their own informed choices during their infant feeding journeys.

Remove barriers to affordable and accessible formula

Remove restrictions which prevent families accessing formula in ways that save them money through, for instance, permitting price reductions and discounting, as well as the use of loyalty points and vouchers. Make clear that the distribution of infant formula from food banks and other emergency suppliers is both legal and life-saving for many families.

Transform the infant formula market to make it fair for families

Promote information on the nutritional equivalence of all infant formulas and support the development of high-quality, affordable alternative supplies, ending the outsourcing of infant formula to large multinationals which exist to make substantial profits from women’s choices and which exploit the shame and guilt many women feel around formula use.

CAMPAIGN PROGRESS

16 AUG 2021

Feed Statement: CMA infant formula and follow-on formula market study update

Feed Statement: Measures to reduce formula costs for families

21 AUG 23

Baby Feeding Law Group update statement confirming use of cash equivalents to buy formula is lawful

15 AUG 23

Supermarket Iceland slashes price of baby formula to combat cost of living

10 AUG 23

Feed writes to Baby Feeding Law Group urging clarity on statement regarding using cash equivalents to buy formula

04 AUG 23

Baby Feeding Law Group issue statement questioning use of cash equivalents to buy formula

Michelle Heaton: ‘I was told breast is best but after a mastectomy it was impossible for me’

Metro petition to make baby formula more affordable hits 34,000 mark

Media

Metro: I started a baby bank from my garage, now I help thousands of families across Scotland

Mums ‘out of options’ as Government urged to act on baby formula costs

Celebrities back Metro.co.uk campaign to make baby formula more affordable for new mums

10 JUL 23

Metro: Feeds’ Erin ‘How a Mum feeds her baby shouldn’t be shaped by money - or lack of it’

10 JUL 23

Metro: What you can and can’t buy with supermarket loyalty points

10 JUL 23

Feed and Metro launch petition to allow families to buy formula with cash equivalents

10 JUL 23

Metro: The great formula scandal: When did feeding babies stop being a priority?

24 FEB 23

Metro: Costly, hidden away and forbidden in food banks: The baby formula crisis that doesn’t add up

SIGN OUR PETITION